Levi Resort Mobile App

All downhill from here

The Levi Resort app is the essential digital companion for all visitors off the resort. On top of innovative slope & lift services it's the key to the Levi Resort loyalty program.

The app provides quick and easy access to all of Levi Resort’s outdoor adventures - both for winter and summer.

Real-time contextual and spatial data visualization

A broad range of comprehensive information about the resort's services has been included in the application. There are numerous slopes and lifts with all of their details; up-to-date opening hours, hyperlocal weather, as well as real-time ski bus and snowcat tracking. Slope safety services, ticket machines, restaurants and shops in the area are all clearly marked on the interactive layer of the map.

Visitors can also connect to fellow skiers and see their location on the map.

The app utilizes a number of data sources; Levi Ski Resort's multi-channel content management system, snow cannons integrated and separate IoT weather stations, the Finnish Meteorological Institute's weather forecast, as well as, operator location data and GPS chips for vehicle positioning.

When a ski-pass is connected skiing stats are collected for the visitors.

Open geodata & tailored map projection

The map of the fell and the surrounding areas was modeled using open data sources such as the National Institute of Survey's extremely accurate elevation data and OpenStreetMap data for roads, buildings, and landmarks. In addition to these, Levi Ski Resort's own technical drawings, on which the slope maps and zoning are based, were utilized in the design and modeling process.

The final appearance of the map is based on a custom projection using distortion to emphasize fell’s features at low detail, to which the geodata was fitted programmatically. The geographical model was supplemented by a manual modeling and free-hand refinement of slope areas, woodlands and other terrain details.

Timeless and efficient aesthetics

In the early stages of design, we concluded that aerial imagery and the pursuit of photorealism, although tempting and useful in some cases, are at odds with almost all of our needs.

With the readability of the infographics being of most importance, the visualization of the area ended up as a technically elaborate but visually simple and beautiful solution in terms of the shape, lighting and texturing. A low-poly 3D model was chosen as a core visual, with separately modelled/lit/textured more detailed slope geometry and other important details cut with high precision.

The whole scene is rendered on the phone screen with a custom OpenGL-based rendering pipeline at a smooth frame rate.

A new way to connect with customers

The ski resort's customer information is centralized in one customer information system. Levi Ski Resort's loyalty program has also been built on top of this customer information system. The basic operation of the loyalty program is familiar and secure: customers accumulate points by making an authenticated purchase and can redeem various monetary benefits with the points.

The loyalty program is closely linked to Levi's marketing automation, tactical sales campaigns, and content management. Connected to the application's strong map-centricity, Levi's other digital services and the application's instant messaging features, the program also enables very fast-cycling local customer flow control as well as numerous possibilities for gamification.