...lies the world’s first next generation bioproduct mill, processing wood and pulp for the products of the future. It uses no fossil fuels, generates excess bioenergy and utilizes 100 per cent of its wood raw material.
It is the largest wood-processing plant in the Northern Hemisphere.
By its side stands the Pro Nemus Innovation Center that provides an experiential cross-section of the life cycle of a forest and the impact of bioeconomy in a world that must increasingly rely on responsible, renewable raw materials.
Pro Nemus is designed as a stage for interactive digital experiences and constructed out of ecological Finnish wood.
It is a new way to learn about Metsä Group’s business, products, innovation and ways of working. Pro Nemus is just as ground breaking as the next-gen bioproduct mill next to it.
Lux Nemus is a center-piece installation at Pro Nemus. It consists of a collection of custom built walls featuring Metsä’s wood, fibre, and other innovative products.
The product collages are enriched with projections, enabling visitors to interact with the walls through a touch screen. The visitor can highlight individual products and explore and learn more about them through unique light projections.
The core of the installation is to showcase how Metsä Group utilizes every part of a tree as efficiently as possible for the purpose which creates the most value.
We used Lightform 3D projection mapping technology that allowed us to edit and fit projections as precise as possible to the objects. Giving control on a millimetre precision base and allowing to test animations in realtime.
In the process we fitted up to 200 individual surface masks and created over 430 individual video clips. The result in many cases creating the illusion of wood seeming to glow by itself – instead of a traditional projector impression where basically light is projected flat on top of flat surface.
Metsä’s next-gen bioproduct mill produces a wide variety of different products: from birch pulp to softwood, all the way to tall oil and turpentine.
To further illustrate where these responsible and renewable raw materials are used to create a sustainable future, we designed a 3D globe to visualize their travels around the world.
Users are able to follow the paths of different Metsä products throughout their transport cycle, simply using their fingers on an intuitive touchscreen app. Seeing sustainable material travel through the globe is believing.
Digital truly meets analog in this experimental mashup of software and hardware. We harness Apple’s new Depth API using the TrueDepth camera of an iPhone 8 Plus to extract users’ faces off the background. All of this is done dynamically in real time.
These alpha-masked user photos are then composited with Metsä imagery to a double exposure effect.
Finally, the photo is printed out on a professional-grade printer and users get a tangible memento of their Metsä Pro Nemus journey.
The Portal offers a glimpse into the heart of Metsä's state-of-the-art mills, providing a captivating window into the world of sustainable forestry and modern manufacturing.
Ordinarily, visitors would not be allowed inside Metsä's mills due to safety regulations. That's why we created the Portal.
It's an innovative tool that opens the doors of these otherwise closely-guarded industrial spaces, inviting stakeholders and the curious alike to explore the inner workings of Metsä Group's operations.